Affiliate Roundup: Site Reputation Abuse, Subnetworks, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Read the PMA’s newest whitepaper, this time about subnetworks. Elsewhere in the space, Rakuten introduces AI to the mix. Affiliate marketers’ job prospects aren’t growing.

• Google’s recent policy change on “site reputation abuse” could harm — and even disrupt — the industry.
  
• Combining affiliate and influencer marketing boosts authenticity, measurement, and ROI in digital campaigns.
  
• Rakuten Advertising enhances affiliate marketing with AI-driven tools for automation, transparency, and campaign optimization.
  
• The PMA released their latest whitepaper exploring subnetworks.
  
• Affiliate marketing budgets increased by 3% so far in 2024, while employment in the industry has only grown .003% in the same months.
  
• Future Elevate boosts ad revenue for third-party publishers using advanced ad tech.