Affiliate Roundup: Search, Cost-Per-Click, and More

This week in FMTC’s Affiliate Roundup: From data collection to AI, the evolving digital landscape continues to shake things up across every industry, and affiliate is no exception. Plus, our CEO shares some thoughts on monetization avenues and how to make them work. We’ve also shared some tips and tricks for brands and publishers to get the most out of their partnerships. Learn more below!

Best Practices, Explainers, and Opinions

The Future Monetization Model for Affiliate

FMTC’s own Brook Schaaf ponders the industry’s evolving financial infrastructure.

Source: FMTC

How to Evaluate Platform Partners for Loyalty and Rewards Programs

Wildfire Systems CRO Shawn Conahan shares three best practices for financial institutions seeking partnerships.

Source: Global Banking & Finance Review

Building Your Influencer Marketing Foundation: Your Essential Toolkit

On the heels of PI Live Miami, explore how to maximize brands’ relationships with influencers.

Source: Hello Partner

How to Motivate and Engage Your Affiliate Partners

Eight helpful tips on proactively engaging your partners.

Source: Partnerize

M&A, New Entrants, and Raises

An app developer builds its future around Shopify

Staytuned, a global commerce company with more than 20,000 merchants in its portfolio, recently raised $34 million for growth.

Source: Digital Commerce 360

Events, Webinars, and Podcasts

The Future Of Tracking For Affiliate Marketing

Regulations on data tracking can pose challenges for marketers.

Source: Affiverse

SAGSE Acquisition to feature dedicated affiliate segment space in Buenos Aires

More than 200 exhibitors in LATAM will converge on April 20 for a full day of events dedicated to affiliate.

Source: Yogonet

Affiliate Adjacent

How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses

As the rise in AI-driven search continues, publishers may have to remain agile.

Source: Adweek

Instagram Expands Creator Marketplace API for Brands and Influencer Agencies

An Instagram update allows brands to better reach creators through a dedicated channel.

Source: Hello Partner