Affiliate Roundup: Retail, New Network, and More

This week in FMTC’s Affiliate Roundup: One very exciting new entrant is here, offering solutions for publishers, brands, agencies, and advertisers. Retail media is having a moment — for good reason; check out the data below to learn more. Plus, try these helpful ChatGPT prompts in your next ad campaign.

M&A, New Entrants, and Raises

Introducing the TUNE Network

The new network offers benefits for affiliates, advertisers, merchants, and agencies alike.

Source: TUNE

Best Practices, Explainers, and Opinions

PMA Whitepaper: What You Need To Know About Trademark+ Bidding

This marketing technique is also known as brand bidding.

Source: The Performance Marketing Association

Affiliate marketing vs influencer marketing

This handy guide breaks down the difference between the oft-conflated ideas.

Source: GetResponse

Retail Media Represents the Savior of More Than Just Retailers

The data points to one constant: Retail works.

Source: TotalRetail

Affiliate Adjacent

ChatGPT Prompts for Pay-per-click Ads

Try these ChatGPT prompts in your next advertising campaign.

Source: Practical Ecommerce

Why Retail Media Could Overtake Search

As third-party cookies continue to fall, ad spend shows retail continues to rise.

Source: MediaPost

Charts: U.S. Retail Ecommerce Sales Q2 2023

In Q2, e-commerce made up over 15% of all retail sales in the U.S. Learn more.

Source: Practical Ecommerce

Facebook, Instagram, TikTok Want On-Platform Commerce

Tech giants other than Amazon want a slice of e-commerce.

Source: Marketplace Pulse

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact

Retail media accounts for the largest chunk of this colossal figure.

Source: MediaPost