Affiliate Roundup: Q3 Major Players, TopList: People, and More

This week in FMTC’s Affiliate Roundup: Holiday shopping forecasts show a 7% increase from 2020 in a triumphant return to pre-pandemic spending — and other key insights. impact.com shares some breakthroughs and new features from the last quarter while Martech Record celebrates top players in the space.

Features

The impact.com/ creator platform and Product Marketplace: What’s new from July-September

Read about impact.com’s most exciting new launches from the past quarter.

Source: impact.com

MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems

Mitnick also ran the successful Advertise Purple.

Source: MarTech Series

M&A, New Entrants, & Raises

“The juice is worth the squeeze”: 17Bn reasons why affiliate marketing has come to the fore

Spoiler alert: The 17 billion reasons? Seventeen billion dollars.

Source: Media Makers Meet

Case Studies, Profiles, & Awards

TopList: Top People Shaping Affiliate Marketing & The Digital Partnership Economy That You Should Be Following

Innovators, disruptors, and rockstars, as chosen by Martech Record.

Source: Martech Record

Best Practices, Explainers, & Opinions

Under Review

A classic case of pros and cons — this time about e-commerce.

Source: Columbia Journalism Review

What Is Co-Marketing? Here Is Everything to Know.

Co-marketing — where two brands cross-promote one another — is a winning strategy.

Source: Partnerize

Affiliate-Adjacent

Online shoppers will open their wallets for the holiday deals they want

Ninety-five percent of shoppers — up 7% from the first pandemic holiday season — plan to buy at least one gift this year.

Source: Digital Commerce 360

Deloitte: Surprisingly Bright Holiday Ahead

Holiday shoppers are also spending more on gift cards than previous years.

Source: MediaPost