This week in FMTC’s Affiliate Roundup: Holiday shopping forecasts show a 7% increase from 2020 in a triumphant return to pre-pandemic spending — and other key insights. impact.com shares some breakthroughs and new features from the last quarter while Martech Record celebrates top players in the space.
The impact.com/ creator platform and Product Marketplace: What’s new from July-September
Read about impact.com’s most exciting new launches from the past quarter.
MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems
Mitnick also ran the successful Advertise Purple.
Source: MarTech Series
M&A, New Entrants, & Raises
“The juice is worth the squeeze”: 17Bn reasons why affiliate marketing has come to the fore
Spoiler alert: The 17 billion reasons? Seventeen billion dollars.
Source: Media Makers Meet
Case Studies, Profiles, & Awards
TopList: Top People Shaping Affiliate Marketing & The Digital Partnership Economy That You Should Be Following
Innovators, disruptors, and rockstars, as chosen by Martech Record.
Source: Martech Record
Best Practices, Explainers, & Opinions
A classic case of pros and cons — this time about e-commerce.
Source: Columbia Journalism Review
What Is Co-Marketing? Here Is Everything to Know.
Co-marketing — where two brands cross-promote one another — is a winning strategy.
Online shoppers will open their wallets for the holiday deals they want
Ninety-five percent of shoppers — up 7% from the first pandemic holiday season — plan to buy at least one gift this year.
Source: Digital Commerce 360
Deloitte: Surprisingly Bright Holiday Ahead
Holiday shoppers are also spending more on gift cards than previous years.