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Affiliate Roundup: Probabilistic Attribution Explainer; Ukraine War Impacts Ecommerce

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As the industry says goodbye to third-party cookies, how should we track which affiliates to award for conversions? PerformanceIN’s article explores how probabilistic attribution can be the answer. Find affiliate best practices and more in FMTC’s weekly Affiliate Roundup!

Best Practices, Explainers and Predictions

The Ultimate Guide to Affiliate Marketing for Beginners

Answers to frequently asked questions beginners might have about affiliate marketing.

Source: Source: Foundr

WTF is Probabilistic Attribution?

Probabilistic attribution as a valid replacement for deterministic attribution as users opt out of tracking.

Source: PerformanceIN

M&A, New Entrants and Features

Exit in der SEO- und Affiliate-Szene: Bis zu 95 Millionen Euro für Vergleich.org (Exit in the SEO and affiliate scene: Up to 95 million euros for Vergleich.org )

British domain service provider Centralnic Group acquires VGL Verlagsgemeinschaft, which operates product comparison site platformvergleich.org, for 95 million euros. (Original article written in German.)

Source: OMR

Case Studies, Profiles and Awards

CMO Partnership Series

Partnerize’s whitepapers in one place.

Source: Partnerize

Events, Webinars and Podcasts

AffiliateINSIDER Amplify Summit Recap: Ecommerce and Retail – Loyalty + Cashback – Driving Incremental Value for your Business

Highlights of the panel on cashback and loyalty programs, moderated by AffiliateINSIDER’s CEO and Founder Lee-Ann Johnstone.

Source: Affiliate Insider

Leadership Speaker Series: Adam Ross, CEO Awin

Adam Ross, CEO of Awin, chats with Martech Record about building global affiliate programs.

Source: Martech Record

Publisher Speaker Series: Mark Bachman, CEO, FlipGive

A feature on FlipGive CEO Mark Bachman.

Source: Martech Record

Affiliate Adjacent

How the Ukraine War Impacts Ecommerce

Five ways the Russian-Ukrainian war is impacting eCommerce companies.

Source: Source: Practical Ecommerce

Pinterest Invests In ‘Inspired Content’ To Strengthen Search, Discovery, Buying Platform

The platform is launching Idea Pin and Idea Ads (the latter is in beta) as part of monetization for creators.

Source: MediaPost

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