Affiliate Roundup: Prime Day Breaks Records, GPMA Shares Award Tips, Everflow Embraces AI, & More

This week in FMTC’s Affiliate Roundup: Amazon Prime Day generated record first-day U.S. ecommerce sales. The Global Performance Marketing Awards published award-entry guidance featuring insights from FMTC CEO Brook Schaaf. Everflow is using AI to automate affiliate program management.

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• Amazon Prime Day generated record first-day U.S. ecommerce sales, driven by strong demand across major retail categories as shoppers responded to deep discounts and a longer four-day event. 

• Cannes Lions 2026 offered affiliate marketers key takeaways on AI, creator partnerships, and the future of performance marketing. 

• Major UK publishers are joining forces to launch a curated advertising marketplace, aiming to give advertisers greater scale, transparency, and an alternative to the dominance of Google and Meta. 

• The Performance Marketing Association has released its 2026 Brand Survey results, offering new insights into how advertisers are using affiliate marketing and where brands see the channel heading next. 

• The Global Performance Marketing Awards has published guidance on writing award-winning entries, featuring insights from FMTC CEO Brook Schaaf alongside other industry judges on what separates winning submissions from the rest. 

• LinkedIn has launched a Creator Marketplace, making it easier for brands to discover, vet, and partner with B2B creators. 

• Everflow is using AI to automate affiliate program management, helping brands streamline tasks like partner recruitment, optimization, and campaign management as AI becomes more integrated into partnership workflows.