This week in FMTC’s Affiliate Roundup: The sunset of third-party cookies brings about new changes and challenges marketers must navigate. Dive into these topics and more in this week’s roundup!
Best Practices, Explainers and Predictions
Fintechs, your time to drive revenue and build margin is now, and affiliate is your answer
Why fintech companies should jump on board the affiliate train.
The Shopper Speaks: Free returns always warrant retailer attention
Five tips to incorporate into your return policy.
Source: Digital Commerce 360
Case Studies, Profiles and Awards
Buy Side from WSJ is a ‘natural extension’ of Dow Jones’ mission, says Josh Stinchcomb
WSJ’s independently-run product review site.
Source: Martech Record
Publishers are going all in on e-commerce – here’s why it’s an opportunity for retailers
Angus Quinn of Skimlinks breaks down commerce content.
Source: The Drum
Suze Orman Is Worth Millions and Still Uses Coupons — and You Should, Too
The well-known financial expert leads by example.
Source: The Ascent
CJ and ShareASale integrate with Sertify
Source: ShareASale, CJ
Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
As prices surge, consumers turn to Amazon, Google, and eBay for online shopping searches.
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
A challenge for the post-third-party-cookie world: IDs vs. user experience.
96% of marketers want IT held accountable for ROI
Yet another effect of the demise of third-party cookies: a closer partnership between marketers and IT teams.
Source: Marketing Tech
With Marketplace, Macy’s Wades Into New Territory
Macy’s launches Marketplace featuring third-party sellers.