Affiliate Roundup: Post-Third-Party Cookie Challenges and More!

This week in FMTC’s Affiliate Roundup: The sunset of third-party cookies brings about new changes and challenges marketers must navigate. Dive into these topics and more in this week’s roundup!

Best Practices, Explainers and Predictions

Fintechs, your time to drive revenue and build margin is now, and affiliate is your answer

Why fintech companies should jump on board the affiliate train.

Source: Button

The Shopper Speaks: Free returns always warrant retailer attention

Five tips to incorporate into your return policy.

Source: Digital Commerce 360

Case Studies, Profiles and Awards

Buy Side from WSJ is a ‘natural extension’ of Dow Jones’ mission, says Josh Stinchcomb

WSJ’s independently-run product review site.

Source: Martech Record

Publishers are going all in on e-commerce – here’s why it’s an opportunity for retailers

Angus Quinn of Skimlinks breaks down commerce content.

Source: The Drum

Suze Orman Is Worth Millions and Still Uses Coupons — and You Should, Too

The well-known financial expert leads by example.

Source: The Ascent

Features

CJ and ShareASale integrate with Sertify

Source: ShareASale, CJ

Affiliate Adjacent

Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows

As prices surge, consumers turn to Amazon, Google, and eBay for online shopping searches.

Source: MediaPost

‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance

A challenge for the post-third-party-cookie world: IDs vs. user experience.

Source: Digiday

96% of marketers want IT held accountable for ROI

Yet another effect of the demise of third-party cookies: a closer partnership between marketers and IT teams.

Source: Marketing Tech

With Marketplace, Macy’s Wades Into New Territory

Macy’s launches Marketplace featuring third-party sellers.

Source: MediaPost