Affiliate Roundup: PMA Survey, G-Commerce, Shoppable Streaming, and More

This week in FMTC’s Affiliate Roundup: Let the PMA know your thoughts on their goings-on. Influencers are failing to disclose ads, and the industry is worse for it. Meanwhile, e-commerce meets e-sports, retail media ad spend jumps, and Pinterest launches a shoppable TV show.

Features

What Do You Want To See From The PMA?

Make your voice heard on the PMA’s current and potential initiatives.

Source: The Performance Marketing Association

Case Studies, Profiles, & Awards

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

An EU study finds four out of five influencers fail to properly disclose ads.

Source: Marketing Tech News

The Future of the Funnel in Affiliate Marketing, According to Brands

Among this study‘s findings: 88% of e-commerce brands consider the affiliate funnel important.

Source: Hello Partner

Best Practices, Explainers, & Opinions

When Did Affiliate Marketing Become Hip?

This writer explores how and when affiliate hit the mainstream.

Source: MediaPost

The opportunities of retail media: How the affiliate marketing channel can support

With global retail ad spending projected to exceed €150 billion in the next three years, where can affiliate fit in?

Source: The Drum

Affiliate-Adjacent

SCUTI Raises $10 Million To Grow In-Game Ecommerce

E-commerce meets e-sports.

Source: AdExchanger

As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?

Pinterest invests in long-form content with a shoppable streaming show.

Source: Hello Partner