This week in FMTC’s Affiliate Roundup: What’s in store for 2023? Awin published survey results that give us a glimpse into marketers’ and agencies’ strategies. We also look at how Gen Z plans to monetize content on social media next year. Read the latest affiliate news below!
Best Practices, Explainers and Predictions
Awin Access: Why nearly half of marketers plan to invest more in partner marketing in 2023
Awin Access surveyed over 100 marketers and agencies regarding their partner marketing strategies for next year.
Brands Must Diversify Their Tactics To Make Up For Loss Of Cookies: Study
Three tips on what merchants should do to prep for third-party cookie deprecation.
How Your Influencer & Affiliate Marketing Strategies Can Work Together
A primer on influencer and affiliate marketing.
Nearly Two-Thirds of Gen Z Plans To Make Money With Social Media in 2023 – Here’s How
How affiliate is a big part of Gen Z’s social media monetization plans.
Events, Webinars and Podcasts
The Elevate Summit Vol 1: B2B Affiliate Programs
A panel of industry experts discusses B2B affiliate programs.
Source: Affiliate Insider
Ad ‘Duopoly’ Falters, Will Bring In Less Than Half Of Digital Advertising
For the first time in eight years, the “duopoly” of Google and Meta is responsible for pulling in less than half of U.S. digital ad spending.
Podcasters Deserve A More Open Ad Ecosystem
Why an open environment lets dynamic ad insertion thrive.
Source: Ad Exchanger