Affiliate Roundup: Partner, Influencer Marketing in 2023

This week in FMTC’s Affiliate Roundup: What’s in store for 2023? Awin published survey results that give us a glimpse into marketers’ and agencies’ strategies. We also look at how Gen Z plans to monetize content on social media next year. Read the latest affiliate news below!

Best Practices, Explainers and Predictions

Awin Access: Why nearly half of marketers plan to invest more in partner marketing in 2023

Awin Access surveyed over 100 marketers and agencies regarding their partner marketing strategies for next year.

Source: Awin

Brands Must Diversify Their Tactics To Make Up For Loss Of Cookies: Study

Three tips on what merchants should do to prep for third-party cookie deprecation.

Source: MediaPost

How Your Influencer & Affiliate Marketing Strategies Can Work Together

A primer on influencer and affiliate marketing.

Source: Shift4Shop

Nearly Two-Thirds of Gen Z Plans To Make Money With Social Media in 2023 – Here’s How

How affiliate is a big part of Gen Z’s social media monetization plans.

Source: Yahoo!Finance

Events, Webinars and Podcasts

The Elevate Summit Vol 1: B2B Affiliate Programs

A panel of industry experts discusses B2B affiliate programs.

Source: Affiliate Insider

Affiliate Adjacent

Ad ‘Duopoly’ Falters, Will Bring In Less Than Half Of Digital Advertising

For the first time in eight years, the “duopoly” of Google and Meta is responsible for pulling in less than half of U.S. digital ad spending.

Source: MediaPost

Podcasters Deserve A More Open Ad Ecosystem

Why an open environment lets dynamic ad insertion thrive.

Source: Ad Exchanger