Affiliate Roundup: Google delays third-party deprecation; Prime Day lessons for Q4 prep

Google announced it is delaying third-party deprecation to late 2024. We’re also still seeing insights on this month’s Prime Day. What lessons can we learn from the event to prep for Q4 sales? Find these topics and more in this week’s Affiliate Roundup!

Best Practices, Explainers and Predictions

How Amazon Prime Day shopping data can prepare you for what’s next

What to take away from Prime Day to tackle Q4.

Source: Button

M&A, New Entrants and Raises

Pogo lands millions to become the ‘Honey for the real world’

The startup app, which allows users to leverage data for cash, raised $14.8 million in venture capital.

Source: TechCrunch

Sovrn Raises $36 Million Fueled by Consistent Revenue Growth

The publisher tech platform raised $36 million with additional investors.

Source: Martech Cube

Case Studies, Profiles and Awards

Why Performance Marketing is the Single Most Resilient Channel – Insight from Adam Singolda

Adam Singolda of Taboola shares insight on third-party cookies, product reviews, the open web, and the role of AI in content.

Source: PerformanceIN

Events, Webinars and Podcasts

The Evolution of Affiliate Marketing – The Past, Present, And Future

Inspirational stories, lessons and tips from The Affiliate Guy.

Source: Matt McWilliams

Features

New Network Qualified Coupon Code Rule Release

AvantLink announces a new feature that allows merchants and advertisers to create coupon rules.

Source: AvantLink

Affiliate Adjacent

INCRMNTAL Raises $4.1 Million In Seed Funding (And Has Some Strong Words For MTA)

With browsers slowly doing away with third-party cookies, more marketers might turn to incrementality tests.

Source: Ad Exchanger

Google again delays third-party cookie deprecation. Now what?

Once again, Google has pushed back the deadline for deprecating third-party cookies to 2024.

Source: Marketing Dive

The Shopper Speaks: Shoppers embrace online marketplaces in record numbers

A survey of 1,000 online shoppers reports shopping behaviors and perceptions of online marketplaces. 

Source: Digital Commerce 360