Affiliate Roundup: Online Shopping Rewards, e-Commerce Taxonomy & Trends, & More

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This week in FMTC’s Affiliate Roundup: Industry veterans and experts take center stage dissecting categorization, innovative partnerships, and the evolution of affiliate. We also look at some acquisitions, features, and trends taking the e-commerce world by storm.

Best Practices, Explainers, and Opinions

100 affiliate partnerships changing the game

Check out this shortlist of innovative and effective business partnerships, part of the Awin Report Power 100.

Source: Martech Record

The Future of Commerce: An Expert’s Guide

Industry pros share data, insights, and opinions on the state of e-commerce.

Source: Hello Partner

Affiliate Categorisation Is a Busted Flush

Kevin Edwards posits that terminology in the affiliate space may be “outdated” and explores how valuable data may be affected.

Source: Hello Partner

Case Studies, Profiles, and Awards

SheerID: How Brands Such as ASICS and Target are Acquiring Customers Via Identity Marketing

Offering deals to a specific demographic or identity (say, teachers or students) has been proving fruitful.

Source: Martech Zone

Events, Webinars, & Podcasts

Affiliate Marketing Podcast: Affiliate Marketing Industry Then and Now

Industry veteran Jim Banks talks affiliate past, present, and future.

Source: Affiverse

M&A, New Entrants, & Raises

Performance Marketing Agency New Engen Acquires Disruptive and Innovative Partner Marketing Agency, LT Partners

LT Partners founder and CEO Lacie Thompson says of the merger: “From the moment I met the leadership team at New Engen, we’ve been completely aligned. … we all believe in the power of data, innovation and true expertise.”

Source: Yahoo Finance

Affiliate Adjacent

Almost half of consumers are not currently loyal to brands

Recently, consumer loyalties lie more with saving money — find out more about this trend.

Source: Marketing Tech News

Amazon Pay adds Affirm buy-now-pay-later service

BNPL continues to grow in the retail space.

Source: Digital Commerce 360

Shopify’s Shop app introduces a new ‘Shop Cash’ rewards program

Shoppers will now earn 1% back on Shop Pay purchases, which will be available for future in-app transactions.

Source: TechCrunch

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