This week in FMTC’s Affiliate Roundup: If you’ve perused a gift guide this year, you’re not alone — and affiliate was behind much of the content. Learn more about affiliate in the face of GDPR, CJ shares some key network data with us, and congratulate the new PMA Board of Directors — one of whom is a familiar and friendly FMTC face.
Best Practices, Explainers, & Opinions
Affiliate Marketing and Privacy Regulations: Navigating the GDPR and CCPA
What the famous European privacy laws mean for the affiliate space.
The power of affiliate marketing: Why gift guides are everywhere this year
Have you consulted a gift guide this year? Chances are it had affiliate links.
Source: Insider Intelligence
Case Studies, Profiles, & Awards
PMA Announces 2024 Board Of Directors
The new directors, who officially join in January, include an FMTC colleague, and we couldn’t be more proud!
Source: The Performance Marketing Association
Q4 Shopping Weekly Benchmarks
CJ’s network data paints an insightful picture.
Source: Commission Junction
Events, Webinars, & Podcasts
Affiliate Marketing Podcast — Cookie Deprecation: A Guide for Affiliate Managers
Lee-Ann is joined by Cellxpert founder Assaf Dor.
TikTok achieves $10 billion in consumer spending
TikTok is the first non-gaming app to achieve this milestone.
Source: Business of Apps