Affiliate Roundup: New PMA Directors, Gift Guides, and More

This week in FMTC’s Affiliate Roundup: If you’ve perused a gift guide this year, you’re not alone — and affiliate was behind much of the content. Learn more about affiliate in the face of GDPR, CJ shares some key network data with us, and congratulate the new PMA Board of Directors — one of whom is a familiar and friendly FMTC face.

Best Practices, Explainers, & Opinions

Affiliate Marketing and Privacy Regulations: Navigating the GDPR and CCPA

What the famous European privacy laws mean for the affiliate space.

Source: Medium

The power of affiliate marketing: Why gift guides are everywhere this year

Have you consulted a gift guide this year? Chances are it had affiliate links.

Source: Insider Intelligence

Case Studies, Profiles, & Awards

PMA Announces 2024 Board Of Directors

The new directors, who officially join in January, include an FMTC colleague, and we couldn’t be more proud!

Source: The Performance Marketing Association

Q4 Shopping Weekly Benchmarks

CJ’s network data paints an insightful picture.

Source: Commission Junction

Events, Webinars, & Podcasts

Affiliate Marketing Podcast — Cookie Deprecation: A Guide for Affiliate Managers

Lee-Ann is joined by Cellxpert founder Assaf Dor.

Source: Affiverse

Affiliate-Adjacent

TikTok achieves $10 billion in consumer spending

TikTok is the first non-gaming app to achieve this milestone.

Source: Business of Apps