Affiliate Roundup: Monetizing Product Recommendations, Market Landscape Map, & More

This week in FMTC’s Affiliate Roundup: ShopMy makes significant strides in the influencer marketing space, while Mitgo does the same for fintech. Brush up on FCC rules and the market landscape with major players in the space. Finally, advertising giants Meta and Google’s recent refunds leave some scratching their heads.

M&A, New Entrants, & Raises

ShopMy lands $18.5M to help influencers earn more money from promoting products

ShopMy, which monetizes product recommendations, raises more than $18 million.

Source: TechCrunch

Mitgo Group’s Strategic Move to Revolutionize Fintech in Affiliate Marketing

Mitgo Group’s latest acquisition solidifies its position in the fintech landscape.

Source: Mitgo

Best Practices, Explainers, & Opinions

Market Landscape Map: Affiliate Tech

Explore the evolving affiliate marketing landscape and its tech in depth.

Source: Martech Record

The Turf War Between PR and Affiliate Marketing

PR and affiliate marketing blend, showing adaptability in digital marketing.

Source: AM Navigator

The FCC Impact On Lead Buyers And Sellers (Part 2)

How leaders adapt, update contracts, and navigate consent collection with new FCC rules.

Source: The PMA

Affiliate-Adjacent

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

61% of marketers anticipate difficulties collecting third-party data and prepare for a privacy-centric approach.

Source: Marketing Dive

There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices

Meta and Google have been unexpectedly refunding advertisers —  “pure misappropriation” on their part.

Source: AdExchanger