Affiliate Roundup: Affiliate Marketing Primers; Podcast Agencies Speak Out

Great things come in twos! This week in our affiliate marketing news roundup, we collected two great primers for beginners. We also highlighted two Martech Record events: an upcoming Shark Tank-style pitch event and an on-demand stream of March 3rd’s panel of industry experts. Visit the FMTC blog every week for the latest and most interesting news in affiliate!

Best Practices, Explainers and Predictions

The Beginner’s Guide to Affiliate Marketing for Instagram Influencers

A walkthrough of Instagram affiliate marketing, plus seven examples of successful partnerships.

Source: ManyChat

What is affiliate email marketing?

A primer on affiliate marketing.

Source: Geniuslink

M&A, New Entrants and Features

System1 Acquires CouponFollow

System1 announces acquisition of coupon code platform CouponFollow.

Source: Business Wire

Events, Webinars and Podcasts

Stream on-demand: Publisher Technology, The next innovation in affiliate. Sponsored by Awin.

Watch the recording of this week’s panel discussion with three experts in the publisher technology space.

Source: Martech Record

Webinar: Put it on the Record! Brands pitch content publishers in a collaborative environment.

Brands will pitch to a panel of publishers including The New York Post, USA Today (Reviewed), and Buzzfeed.

Source: Martech Record

Affiliate Adjacent

Tips for Getting the Most Out of Your Facebook Ads Data

Four steps to follow to optimize your Facebook ad strategy.

Source: Powerhouse Affiliate

Why podcast agencies are warning about the move to dynamically-inserted ads

Agencies worry that this practice will change the traditionally ad-light medium.

Source: Digiday