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July 20, 2016
June 2, 2023
This week in FMTC’s Affiliate Roundup: Check out the lists below of best practices and best partners to level up your affiliate marketing efforts. You might even recognize a familiar name! Plus, we look at a few companies trying new things in their coupon and subscription models.
Best Practices, Explainers, and Opinions
Influencer Marketing in 2023: Three Secrets to Success
Follow these best practices from impact.com’s Max Ciccotosto.
Source: Hello Partner
Case Studies, Profiles, and Awards
TopList: 14 Tech Partners & Integrations to Help You Hit Your Affiliate Marketing Number This Year.
Scale your affiliate marketing efforts with these tech partners — including FMTC.
Source: Martech Record
Big Lots says its decision to accept Bed Bath & Beyond coupons is drawing more ‘dislocated’ shoppers to the struggling discount retailer
Big Lots’ CEO says their coupon ad efforts have generated 90 million TV and radio impressions, which is translating into booming sales.
Source: Business Insider
Affiliate Adjacent
Uber drops ride discounts for subscribers, switches to cash back
After a 100% increase in subscribers in 2022, Uber One changes its business model.
Source: TechCrunch
SellerX to Acquire Elevate Brands, Creating One of the World’s Leading eCommerce Aggregators
The merger will create a portfolio of over 40,000 products and $400 million in revenue.
Source: Business Wire