This week in FMTC’s Affiliate Roundup: A major affiliate player’s new partnership aims to strengthen brand partnerships. Klarna’s new AI shopping tool helps shoppers find their new favorite items, which comes as data shows no signs of shopping apps’ popularity waning. There are also talks of ad-free social media subscriptions, which may impact marketers.
Brand partnership opportunities with BrandSwap Express
Awin embarks on a new journey with the retail media solution company.
Klarna launches a suite of new features, including an AI-powered image-search tool
Just one of their new additions allows you to simply snap a shot of an item and Klarna will tell you where you can buy it.
Events, Webinars, & Podcasts
Affiliate Marketing Podcast — Highlights of the Season and What’s to Come in Season 14
Revisit some key moments in the podcast’s 13th season.
Best Practices, Explainers, & Opinions
Google Gets Behind Multi-Retailer Affiliate Marketing
The search giant’s suggestion is just one reason to include a multi-retailer strategy in affiliate efforts.
Consumers to spend 50 billion hours in shopping apps in 2023
Shopping apps’ popularity shows no signs of slowing down any time soon.
Source: Business of Apps
How Meta, TikTok ad-free tiers could impact advertiser budgets
The impact could be minimal but is still worth some consideration and planning.
Source: Marketing Dive