This week in FMTC’s Affiliate Roundup: As the relationships between influencers, advertisers, and merchants become more intertwined, new players enter the field: de-influencers. Find these stories and the latest updates in affiliate in our roundup!
Best Practices, Explainers and Predictions
‘Influencers are advertisers’: Fashion and beauty brands on the evolution of affiliate marketing
A look at how the relationship between influencers and affiliate marketing have changed, and what it might mean for brands.
The Problem with Subnetworks – Part One
Pros and cons of subnetworks.
Source: Hello Partner
M&A, New Entrants and Raises
Top Online Partners Group acquires Sweden’s largest cashback provider
Top Online Partners Group (TOPG) acquires Refunder ahead of schedule.
Source: Business Leader
Case Studies, Profiles and Awards
Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
What to expect from Rakuten Advertising, its partnership with Mavrck, and more.
38% of customers made purchase after receiving WhatsApp or text message
Survey results indicate over a third of customers make a purchase after receiving a text, but 96% of participants report getting annoyed with text marketing.
Source: Business of Apps
CTV Reaches 98% Of U.S. Households, Global Programmatic Ad Spend Tops $3B
Stats on programmatic advertising for Roku, Samsung, and other platforms.
Retail Media Networks: The Benefits, The Challenges And How You Can Use Them
An overview of retail media networks.
The Rise of De-influencers
How merchants can take advantage of the rising popularity of de-influencers.
Source: Practical Ecommerce
U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Americans are predicted to cut costs by downgrading or canceling video streaming services.
U.S. Livestreamed Ecommerce To Grow 57% In 2023
Livestreamed e-commerce’s growth is expected to double this year in the US market.
Walmart chips away at Amazon’s lead with wealthy online shoppers
Affluent shoppers looking to save money are giving Walmart+ a boost.
Source: Digital Commerce 360