This week in FMTC’s Affiliate Roundup: What you need to know about affiliate trends, compliance tips, and promotional strategies as we close out the first month of 2023. Find the latest news in affiliate each week in our roundup!
Best Practices, Explainers and Predictions
Affiliate industry trends for 2023
Top 10 affiliate trends to know.
Affiliate Marketing Compliance: 4 Things You Need To Know
Tips on how to stay in compliance with consumer protection laws.
Amazon advertising, promotions, or both?
Three scenarios to consider when deciding advertising and promotion strategy.
Source: Digital Commerce 360
Askin v. Programmatic
A discussion on the tradeoffs between access and ad-supported media.
Inside CNET’s AI-powered SEO money machine
CNET Money’s staff under scrutiny for using AI tools to create content.
Source: The Verge
M&A, New Entrants and Raises
CJ Acquires Influencer Networking Platform, Perlu
Influencer networking platform Perlu to be integrated into CJ Influence.
Case Studies, Profiles and Awards
Confiant Exposes A Cookie-Stuffing Scheme That’s Been Stealing Attribution Credit For Years
Confiant points to affiliate marketing platform Detaly Media for alleged cookie-stuffing scheme.
Source: Ad Exchanger
Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
Study results show online shopping behaviors.
Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
Ad market sees another decline.
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
DOJ sets its sights on Google’s digital advertising power.
Source: Marketing Dive
ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced ‘Unknown’ Ad Spend
Programmatic transparency shows an improvement; in a previous study, auditors could not account for 15% of ad spend.
Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
Reddit welcomes its first chief revenue officer.