Affiliate Roundup: Google Beta, Google Lawsuits, Google SERPs, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Google’s new Merchant API Beta rolls out while the tech giant faces an antitrust lawsuit. The search engine is alive and well thanks to “zero-click results” and Reddit long-tail results. Elsewhere in the space, retail media shines.

• [Case Studies, Profiles, & Awards] As the digital marketing landscape is constantly changing, staying on top of data is paramount.
  
• [Best Practices, Explainers, & Opinion] Not long after its introduction onto Google SERPs, Reddit proves to dominate them.
  
• [Best Practices, Explainers, & Opinion] Retail media boosts brand visibility, engagement, and ROI; publishers are encouraged to adapt.
  
• [Affiliate-Adjacent] Google’s new Merchant API Beta is here, offering exciting new features.
  
• [Affiliate-Adjacent] The DOJ’s list of witnesses in their antitrust suit against Google is a “who’s who of advertising.”
  
• [Affiliate-Adjacent] Data reveals that nearly 60% of Google searches lead to “zero-click results.”