FMTC News
New Affiliates by Marketing Vertical Feature From Publisher Discovery
June 11, 2020
May 6, 2022
In this week’s Affiliate Roundup, we collected great resources for those new to affiliate. IAB Australia launched its free affiliate marketing training; PMA published a free glossary of performance marketing terms; and Influencer Marketing Hub posted a guide to YouTube affiliate marketing. Find the latest news in affiliate this week here in our roundup!
Best Practices, Explainers and Predictions
Free Performance Marketing Glossary From The PMA
A free, downloadable glossary of terms used in performance marketing.
Source: PMA
Ultimate Guide to YouTube Affiliate Marketing
An overview of YouTube affiliate marketing, plus five useful tips.
Source: Influencer Marketing Hub
M&A, New Entrants and Features
Acceleration Partners Acquires Grovia to Expand Global Partnership Prospecting and Recruiting Capabilities
Acceleration Partners announces its acquisition of Grovia and its suite of recruitment software and services.
Source: Acceleration Partners
Case Studies, Profiles and Awards
Desiree Toto, CJ, Joins PMA Board Of Directors
Desiree Toto, senior vice president of Product & Operations at CJ Affiliate, joins the PMA Board.
Source: PMA
IAB Australia Launches Affiliate And Partnership Marketing Training
Free online education for those starting out in the digital marketing industry.
Source: B&T
Walmart To Launch Rewards Program Through Ibotta Performance Network
The cash rebate program will be rolling out this summer on Walmart.com and the Walmart app.
Source: MediaPost
Events, Webinars and Podcasts
A Special Affiliate and Friends with the FMTC Team
Come enjoy the company of your affiliate marketing colleagues, including the whole FMTC team on Thursday, May 19!
Source: FMTC
Elevate Summit
Register for this virtual learning and networking event for digital and affiliate marketers on June 14-15.
Source: Affiliate Industry Review
Affiliate Adjacent
Five years after EU antitrust fine, 53% of UK Google Shopping ads still come from Google
Searchmetrics indicates that Google’s efforts to increase external participation in the UK has fallen since Brexit.
Source: Marketing Tech
Upskilling Trend Brings Coupons, ‘Flash Sales’ and Other Marketing Gimmicks to Higher Ed
Online education platforms use coupons and discounts to lure students.
Source: EdSurge