This week in FMTC’s Affiliate Roundup: Experts give affiliate best practices, TikTok proves to be a driving force for holiday purchases, and a few new entrants to the scene make headlines.
Best Practices, Explainers, & Opinions
Commerce journalism is the future (yes, for b2b too)
Why affiliate marketing is poised to become even bigger.
Source: PR Week
The Data Challenge | Why Bigger Isn’t Necessarily Better
The APMA’s founder discusses “the lifeblood” of affiliate.
How to Create Affiliate Product Reviews (With the Help of ChatGPT)
A beginner’s guide to writing affiliate content.
M&A, New Entrants, & Raises
Lolli raises $8M Series B to expand its bitcoin and cashback rewards to enterprises
Linktree acquires link-in-bio platform Koji in its second investment of the year
Linktree also acquired Bento halfway through the year.
Events, Webinars, & Podcasts
Profitable Performance Marketing Podcast — 9 Often Overlooked Affiliate Management Basics
Host Jamie Birch explores easy-to-miss basics of affiliate management.
Affiliate Marketing Podcast — 3 Important Lessons for Affiliate Managers
Host Lee-Ann Johnstone recaps a successful webinar on the topic.
TikTok becomes a driving force behind holiday shopping decisions
Gen Z women are the most likely to use the app before making a purchase.
Source: Digital Commerce 360