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September 22, 2015
March 24, 2023
This week in FMTC’s Affiliate Roundup: We’re revisiting some topics that continue to be hot this week, including influencers and de-influencers. We also included an article with great visuals on not-so-great numbers on publishers’ earnings in 2022. Check out our curation of the most interesting news in affiliate this week!
Best Practices, Explainers and Predictions
The Next Trillion Dollars
FMTC’s Brook Schaaf breaks down what affiliate needs to consider as annual online retail aims for the next trillion dollars.
Source: Hello Partner
Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud
The third installment of Hello Partner’s series on subnetworks.
Source: Hello Partner
What is multi-channel attribution? Basics and best practices
Multi-channel attribution essentials and examples.
Source: impact.com
Why Not Integrating Your Affiliate and Influencer Programs is a Risk You Can’t Afford to Take
Four reasons why you should integrate influencer marketing into your affiliate marketing program.
Source: Influencer Marketing Hub
Why are Brands Obsessed with Influencers When the ROI Isn’t Always There?
On the flip side, Martech Record puts forth the risks involved in influencer marketing.
Source: Martech Record
M&A, New Entrants and Raises
WPP acquires data driven influencer marketing agency Goat
WPP acquires Goat, which specializes in influencer marketing campaigns.
Source: WPP
Case Studies, Profiles and Awards
In graphic detail: Publishers’ full year 2022 earnings
2022’s less-than-stellar numbers in graphic form.
Source: Digiday
Features
LT Partners Launches LIFT, an Affiliate Analytics Platform, for Brands to License
LT’s LIFT comprises analytics solutions for affiliate marketers.
Source: Cision
Affiliate Adjacent
$142.8 Billion In Revenue Lost To Fake Traffic In 2022
An estimated 11.3% of all traffic is fake.
Source: MediaPost
Deinfluencing on social apps is a wake-up call for brands
What this trend means for marketers.
Source: Business of Apps