Affiliate Roundup: Express, Incrementality, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: A major retailer files for bankruptcy, a slew of new e-commerce tools for you to try, and journalism meets marketing.

• Apparel brand Express files for Chapter 11 bankruptcy and plans to shutter at least 95 stores.
  
• From Amazon to Walmart, Alibaba to Shopify, check out a roundup of new e-commerce tools.
  
• Learn more about incrementality, which measures additional sales from affiliate efforts and improves affiliate program evaluation and optimization.
  
• As brand budgets slim down, the pressure for ROI increases. Here are eight ways creators can build resilience in the face of smaller budgets.
  
• Martech Record’s Smooth Operator podcast welcomes a former Hearst editor and current e-commerce VP to discuss the intersection of marketing and journalism.
  
• Check out these nine key affiliate management strategies to keep your program afloat.