FMTC News
v3 for Thee
March 13, 2024
July 7, 2023
This week in FMTC’s Affiliate Roundup: Affiliate, coupons, and privacy in the UK and EU are of particular interest, the PMA welcomes new leadership, and Google shopping takes a backseat to Amazon. Plus, which affiliate network is the most popular?
Best Practices, Explainers, and Opinions
2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage
A study of 275 affiliate marketers shows impact.com is the most-used network.
Source: Martech Record
M&A, New Entrants, and Raises
Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus
The UK’s first affiliate trade body enters the arena.
Source: Hello Partner
COUPONS4U GmbH takes over SaaS startup vchfy
The coupon sites are set to merge. (Note: Article is in German.)
Source: Coupons.de
Case Studies, Profiles, and Awards
Thompson And Isbrandtsen Join PMA Leadership
The PMA welcomes CJ’s Strategic Insights Director, Sandra Thompson, to the Board of Directors and Lauren Isbrandtsen, VP of Client Partnerships at Ibotta, as the new Chair of the Publisher Recruitment and Education Council.
Source: The Performance Marketing Association
Events, Webinars, and Podcasts
How to Make Positive Change When Your Chips Are Down with Dave Simmons, JUCY
JUCY Strategic Advisor Dave Simmons discusses how his business pivoted in the uncertainty of the pandemic.
Source: Commission Factory (Awin)
Affiliate Adjacent
Amazon Still Overpowers Google, TikTok Declines, Study Finds
Track trends in how each generation searches for products and breaking news across various platforms.
Source: MediaPost
CJEU ruling on Meta referral could close the chapter on surveillance capitalism
A recent ruling against Meta shows that the EU continues to take its citizens’ online privacy very seriously.
Source: TechCrunch
Google Kills Its Shopping Marketplace
Users will now be taken to the checkout screen on a merchant’s website.
Source: Marketplace Pulse