Affiliate Roundup: Elevate Summit, Niche Sites, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Elevate Summit makes a major move out of the computer screen. BarkleyOKRP expands their performance marketing offerings with a new acquisition. Amazon’s investment in timely delivery pays dividends.

Special announcement: ELEVATE Summit announces first-ever in-person conference, September 16-17 in London.

• After merging in March, BarkleyOKRP acquires Adlucent to expand their performance marketing.
  
• Google cracks down on fake coupon content to protect consumers.
  
• Diversify content, build community, and secure sustainable revenue for niche sites.
  
• The 2024 Affiliate & Partnership Industry Review by IAB delves into industry insights, including advertiser spending trends and publisher revenue growth.
  
• Amazon bets on fast delivery — with monumental results.
  
• Marketers are shifting spend from big tech to affiliate marketing due to control issues.
  
• Affiliate marketing: Opportunity or online scam? Check out this crash course.