Affiliate Roundup: PMA Survey, Google’s AI Overviews, & More

The Most Interesting Happenings in Affiliate, in 7 Bullet Points or Fewer

This week in FMTC’s Affiliate Roundup: Google’s latest rollout, AI Overviews, makes waves, while PayPal expands its advertising business. The PMA seeks survey takers.

• The PMA seeks merchants and agencies for a quick eight-question survey.
  
• PayPal announces plan to use its consumers’ data to expand its advertising.
  
• impact.com breaks down the pros and cons of Google’s new AI Overviews.
  
• Ad platforms inflate ROAS, despite actual organic sales.