Affiliate Roundup: DOJ Urges Google to Sell Chrome, Marketers Shift from Cheap Programmatic Ads to Quality Partnerships, Programmatic Ads to Reach $1.99T by 2031, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: DOJ repeats call for Google to divest Chrome and drops AI investment divestiture. Marketers shift from cheap programmatic ads to prioritize transparency and quality through direct partnerships. Programmatic advertising to grow from $595B in 2024 to $1.99T by 2031, fueled by AI, real-time bidding, and CTV expansion.

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• The U.S. Department of Justice has reiterated its call for Google to divest its Chrome browser to address antitrust concerns, while no longer seeking the divestiture of Google’s artificial intelligence investments.

• Redbrick has acquired Paved, a programmatic newsletter platform specializing in native ad formats, aiming to create an email advertising solution akin to Taboola and Outbrain.

• Learn why affiliate link disclosures are essential for transparency and FTC compliance, ensuring audiences understand that creators may earn commissions from recommended products.

• Marketers are shifting away from cheap programmatic advertising due to rising ad waste, instead prioritizing transparency and quality through direct partnerships with supply-side platforms.

• Publicis Groupe has agreed to acquire data company Lotame, planning to integrate it into its data and technology platform, Epsilon, to enhance its data capabilities and global reach.

• Programmatic advertising is projected to grow from $595.3 billion in 2024 to $1.99 trillion by 2031, driven by factors such as AI-driven automation, real-time bidding, and the expansion of Connected TV and Over-the-Top advertising.