Affiliate Roundup: Media Kits, Finfluencers, & More

This week in FMTC’s Affiliate Roundup: Twitch provides further updates for smaller creators. The PMA offers DSP matrices and media kits. Plus, explore insights for earnings per click, the relationship between “finfluencers” and Gen Z, and industry vets’ predictions for 2024.

Features

Looking For a Deal? Citi Launches New Browser Extension for Savvy Shoppers

74% of shoppers have abandoned a cart after failing to find a coupon — to solve for this, Citi Shop℠ launches for cardmembers.

Source: Citigroup

PMA Launches Toolbar Policy Comparison

The PMA unveils a new matrix to compare affiliate networks’ downloadable software publishers.

Source: The Performance Marketing Association

Case Studies, Profiles, & Awards

Search Gets Buried In Hints Of Commerce Ad Budget Increases

AI takes the top spot, while influencer marketing sits at a healthy second place.

Source: MediaPost

CFA Institute Outlines Policy Recommendations for “Finfluencer” Social Media Content

A look at how Gen Z turns to financial influencers.

Source: CFA Institute

Best Practices, Explainers, & Opinions

Free Media Kit For Affiliate Marketers

The PMA provides a solid starter media kit.

Source: The Performance Marketing Association

Industry Voices | Top Affiliate Marketing Trends for 2024

From James Little to Tricia Meyer, industry leaders share their insights and predictions for 2024.

Source: Affiverse

Events, Webinars, & Podcasts

The Profitable Performance Marketing Podcast — EPC and How to Use it in the Affiliate Channel

Learn how to effectively manage earnings per click.

Source: RSS.com

Affiliate-Adjacent

Bot clicks and fake traffic set to cost advertisers over $71bn in 2024

The predicted cost is up 33% from 2022.

Source: Marketing Tech

Twitch announces 60/40 revenue split in expanded Plus Program

The move expands access for smaller creators.

Source: TechCrunch