Affiliate Roundup: Consumer Loyalty, Budget Cuts, and More

This week in FMTC’s Affiliate Roundup: Economic pressures continue to bear down on consumers and marketers alike. Read these articles and more in this week’s roundup!

M&A, New Entrants and Raises

Affiliate marketing platform ShopMy raises $8 million in Series A funding

ShopMy platform raises $8 million.

Source: BusinessNews

Case Studies, Profiles and Awards

Awin And Digiday Release State of Affiliate and Partner Marketing Report

Survey finds 80% of marketers indicate affiliate marketing is seen as an important revenue source.

Source: Martech Series

Google Search is getting new shopping features to help you get a better deal

Google’s new feature will display promotion badges in Search results.

Source: TechCrunch

Events, Webinars and Podcasts

PMA 2023 Board Of Directors Nominees

Voting is now open for the PMA board of directors.

Source: PMA

Affiliate Adjacent

Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds

Customer habits continue to be impacted by inflation.

Source: MediaPost

S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession

Yet another potential victim of the current economic crisis: brand marketers.

Source: Ad Exchanger