This week in FMTC’s Affiliate Roundup: Economic pressures continue to bear down on consumers and marketers alike. Read these articles and more in this week’s roundup!
M&A, New Entrants and Raises
Affiliate marketing platform ShopMy raises $8 million in Series A funding
ShopMy platform raises $8 million.
Case Studies, Profiles and Awards
Awin And Digiday Release State of Affiliate and Partner Marketing Report
Survey finds 80% of marketers indicate affiliate marketing is seen as an important revenue source.
Source: Martech Series
Google Search is getting new shopping features to help you get a better deal
Google’s new feature will display promotion badges in Search results.
Events, Webinars and Podcasts
PMA 2023 Board Of Directors Nominees
Voting is now open for the PMA board of directors.
Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Customer habits continue to be impacted by inflation.
S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession
Yet another potential victim of the current economic crisis: brand marketers.
Source: Ad Exchanger