Shoppers turn to cash back and digital coupons
Strategies to implement to keep customers coming back
Among this week’s roundup articles, here are strategies that might help in gaining new customers (e.g., via digital coupons) and the challenges of keeping them (e.g., product returns). As always, we sifted through the latest industry news — here are the ones you need to read:
Best Practices, Explainers and Predictions
2022 Expert Affiliate Marketing Predictions [Download]
Predictions by industry experts from companies such as UpSellit, Button, and Publisher Discovery.
The Importance of Properly Managing Your Cashback Partners to Maximise ROI
Five reasons to implement a cash back strategy.
Why ecommerce needs to shift from acquisition to nurture
Five reasons why merchants should switch strategies from new customer acquisition to retention.
Case Studies, Profiles and Awards
Americans turn to digital coupons, cash-back savings as inflation soars
Digital coupons (33% redemption) beats paper insert coupons (24% redemption) for the first time.
Source: Fox Business
How One Entrepreneur Powered The Growth Of Her Publicity Consultancy With Affiliate Marketing
A look at how affiliate marketing helped build S2 Groupe, a marketing and consultancy company.
Returns Take a Toll on Online Retailers
How product returns have been affecting merchants, with a focus on the 2021 holiday season.
Source: Practical Ecommerce
Tinuiti Launches New Omnichannel Performance Influencer Practice
The performance marketing firm will focus on influencer marketing with this new launch.
Source: MarTech Series
Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan
Ad agency IPG’s Media Responsibility Index awards platforms for social media brand safety, and the winning platform might surprise you.
Source: Ad Exchanger
Instacart rolls out shoppable brand pages for CPGs
Instacart’s latest ad strategy includes shoppable CPG brand pages.
Source: Grocery Dive
Perfectly Imperfect and the Growing Currency of the Personal Recommendation
A feature on the Perfectly Imperfect newsletter, which highlights a guest’s product recommendations.
Source: Vanity Fair
Pinterest’s AR shopping feature expands to include furniture and home décor
The platform’s new AR experience will let consumers see what a product looks like in their home.
Social Climbing: Email Knocked From Top Slot With B2B Marketers
Perhaps unsurprisingly, social media has won over email marketing.
The Today show tries out a new trick: shoppable recipes
The show’s website features a shopping cart that allows users to buy products from Walmart.
Source: Marketing Brew
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Podcast ads spending showed double-digit growth in ten verticals, including tech and media.
What’s next for advertisers as Google changes course again on cookie alternatives
The hurdles Google’s Topics will have to overcome.
Source: Marketing Dive
If you have an affiliate industry story to share, let us know!