Shoppers turn to cash back and digital coupons
Strategies to implement to keep customers coming back
Among this week’s roundup articles, here are strategies that might help in gaining new customers (e.g., via digital coupons) and the challenges of keeping them (e.g., product returns). As always, we sifted through the latest industry news — here are the ones you need to read:
Best Practices, Explainers and Predictions
Predictions by industry experts from companies such as UpSellit, Button, and Publisher Discovery.
Five reasons to implement a cash back strategy.
Five reasons why merchants should switch strategies from new customer acquisition to retention.
Case Studies, Profiles and Awards
Digital coupons (33% redemption) beats paper insert coupons (24% redemption) for the first time.
Source: Fox Business
A look at how affiliate marketing helped build S2 Groupe, a marketing and consultancy company.
How product returns have been affecting merchants, with a focus on the 2021 holiday season.
Source: Practical Ecommerce
The performance marketing firm will focus on influencer marketing with this new launch.
Source: MarTech Series
Ad agency IPG’s Media Responsibility Index awards platforms for social media brand safety, and the winning platform might surprise you.
Source: Ad Exchanger
Instacart’s latest ad strategy includes shoppable CPG brand pages.
Source: Grocery Dive
A feature on the Perfectly Imperfect newsletter, which highlights a guest’s product recommendations.
Source: Vanity Fair
The platform’s new AR experience will let consumers see what a product looks like in their home.
Perhaps unsurprisingly, social media has won over email marketing.
The show’s website features a shopping cart that allows users to buy products from Walmart.
Source: Marketing Brew
Podcast ads spending showed double-digit growth in ten verticals, including tech and media.
The hurdles Google’s Topics will have to overcome.
Source: Marketing Dive
If you have an affiliate industry story to share, let us know!