This week’s affiliate news: Bing announces new features in its search results that make shopping easier for consumers. Beyond online shopping, card linked offers (CLO) faces a future with a shift to consumers and marketers. Find the latest news, case studies, and more every week in FMTC’s Affiliate Roundup!
Best Practices, Explainers and Predictions
GA4: Why the New Platform is Set to Revolutionise Marketing
How to transition your platform to GA4, and why you should do it now.
How to Start An Affiliate Program: A Step-by-Step Guide
A basic guide on affiliate programs for merchants new to affiliate.
Source: Martech Record
The Current State and Future of Card Linked Offers
An argument that marketers and end users (rather than banks or credit card companies) are the future of CLO.
What The End Of Days For Ad Tech Might Look Like
With many ad tech companies recently below their IPO price and the looming bans on third-party cookies, the future of ad tech is questionable.
Case Studies, Profiles and Awards
Microsoft Bing’s annotation feature: price history, coupons and ethical choice
When users search on Bing, they can now see directly on the search results if coupons are available for those items.
Restaurant reward programs driving sales amid food inflation
Loyalty programs keep customers coming back despite rising food prices.
Teens have abandoned Facebook, Pew study says
Gen Z is flocking to newer platforms like TikTok (although Meta’s Instagram is still hanging in there).
US online prices post first annual drop in over 2 years as pandemic demand cools
We’re seeing lower prices for online sales of electronics, apparel, and toys for the first time in 25 months.
Source: Digital Commerce 360