Affiliate Roundup: Affiliate Advocacy, Amazon Deals, Beehiiv Programmatic, & More

This week in FMTC’s Affiliate Roundup: Hello Partner featured FMTC CEO Brook Schaaf’s call for affiliate marketing to better communicate its value. Amazon says shoppers saved more than $50 billion through deals and coupons in 2025. Beehiiv launched programmatic advertising for newsletters.

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• Hello Partner highlights FMTC CEO Brook Schaaf’s call for affiliate marketing to better communicate its value to the broader marketing industry. 

• Amazon says shoppers saved more than $50 billion through deals and coupons in 2025, underscoring the growing role of promotions in its retail strategy. 

• Partnerize reports that publishers drive 3.84× more purchase influence than traditional click-based affiliate measurement captures in AI-driven shopping journeys. 

• New research found that high-quality offers and early, consistent promotions are the biggest drivers of Golden Quarter shopping, with trusted affiliate channels boosting conversions.

• Amazon sellers are pushing back against rising fees and policy changes, but many say they’re too dependent on the marketplace to force meaningful concessions. 

• Beehiiv launched programmatic advertising for newsletters, prompting Michael McNerney to publish a response challenging parts of the company’s creator economy vision.

• Digiday reports that publisher ad inventory fell by as much as 40% in Q2 as AI-powered zero-click search reduced referral traffic to the open web.