Affiliate Roundup: A Google Crackdown on Site Reputation Abuse, Amazon Launches a New Discount Store, & More

The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer

This week in FMTC’s Affiliate Roundup: Google is tightening controls on site reputation abuse to ensure search results favor genuine, trustworthy content over deceptive tactics. Amazon has unveiled “Amazon Haul,” a discount store aimed at competing with budget retailers like Temu and Shein.

---

• Perplexity has launched a new shopping feature for pro users, making it easier to compare prices and find deals.

• Amazon has launched a new discount store called “Amazon Haul” to compete directly with budget-friendly retailers like Temu and Shein.

• Klarna has officially filed for a U.S. IPO, aiming to go public and expand its presence in the American market.

• Rightlander and Raventrack have teamed up to boost compliance and create new opportunities in affiliate marketing.

• Levanta just raised $20 million in a round led by Volition, which could have big implications for affiliate marketers and publishers.

 • Google is cracking down on site reputation abuse to ensure that search results prioritize genuine, trustworthy content over deceptive practices.

• Stay in the loop with AWIN’s Global Events Calendar, and learn about upcoming events across regions and industries.