Affiliate Roundup: 2023 Affiliate Marketing Forecasts and More

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This week in FMTC’s Affiliate Roundup: As the year draws to a close, we look at how the affiliate landscape has shifted since the pre-pandemic. Affiliate marketing industry experts sound off on what to expect in 2023. Read the latest affiliate news in our roundup!

Best Practices, Explainers and Predictions

Affiliate Marketing – looking towards 2023

Forecasts from industry leaders, including FMTC’s CEO Brook Schaaf.

Source: Moonpull

M&A, New Entrants and Raises

Acceleration Partners Strengthens Its Influencer Offerings with Strategic Acquisitions

AP acquires Influencer Response and Volt Agency.

Source: Cision Acquires IntentX, a Leading Commerce Platform for Publishers purchases commerce platform IntentX.

Source: Business Wire

With $1.26 million in funding, Sortd’s founders want to shake up social shopping and influencer marketing

Sortd raises $1.26 million, with plans to grow the app into a universal platform for online shopping.

Source: SmartCompany

Case Studies, Profiles and Awards

New Study Shows the Majority of Publishers Are Using Commerce Content (87%) and 81% Are Seeing More Return on Investments Outside of Amazon

The survey reports how publishers’ approach to affiliate marketing has changed in recent years.

Source: Martech Series

PMA Announces 2023 Board Of Directors

Six new members join the PMA board of directors.

Source: PMA

Events, Webinars and Podcasts

Women in Digital Marketing – Linking Up Great Minds with LinkUnite

An interview with LinkUnite’s Amanda Farris, founder and CEO, and Sara Malo, president and COO.

Source: Affiliate Marketing Podcast

Affiliate Adjacent

‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags

How the M&A landscape has changed since the latter half of 2020.

Source: Digiday

Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos

Amazon takes on TikTok with Inspire.

Source: TechCrunch

Komi, a landing page tool for content creators, raises $5M seed round

The popular platform is used by influencers to create landing pages.

Source: TechCrunch

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