This week in FMTC’s Affiliate Roundup: As the year draws to a close, we look at how the affiliate landscape has shifted since the pre-pandemic. Affiliate marketing industry experts sound off on what to expect in 2023. Read the latest affiliate news in our roundup!
Best Practices, Explainers and Predictions
Affiliate Marketing – looking towards 2023
Forecasts from industry leaders, including FMTC’s CEO Brook Schaaf.
M&A, New Entrants and Raises
Acceleration Partners Strengthens Its Influencer Offerings with Strategic Acquisitions
AP acquires Influencer Response and Volt Agency.
Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers
Ad.net purchases commerce platform IntentX.
Source: Business Wire
With $1.26 million in funding, Sortd’s founders want to shake up social shopping and influencer marketing
Sortd raises $1.26 million, with plans to grow the app into a universal platform for online shopping.
Case Studies, Profiles and Awards
New Study Shows the Majority of Publishers Are Using Commerce Content (87%) and 81% Are Seeing More Return on Investments Outside of Amazon
The survey reports how publishers’ approach to affiliate marketing has changed in recent years.
Source: Martech Series
PMA Announces 2023 Board Of Directors
Six new members join the PMA board of directors.
Events, Webinars and Podcasts
Women in Digital Marketing – Linking Up Great Minds with LinkUnite
An interview with LinkUnite’s Amanda Farris, founder and CEO, and Sara Malo, president and COO.
Source: Affiliate Marketing Podcast
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
How the M&A landscape has changed since the latter half of 2020.
Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos
Amazon takes on TikTok with Inspire.
Komi, a landing page tool for content creators, raises $5M seed round
The popular platform is used by influencers to create landing pages.