Affiliate Marketing Industry News Roundup 02-23-2021

Affiliate Marketing News 02-23-21

The text that accompanies each article is a summary or a quote from the respective article. As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post. 

Affiliate Channel Incremental Sales Strategy

Understand when to use an incremental strategy, who this type of strategy works best for, what data you will need, and how to measure and commission affiliate partners.

Source: JEB Commerce

Affiliate Brand Bidding Best Practices

Whether or not to bid on brand terms isn’t a global “yes” or “no” – the right answer for your affiliate marketing channel is going to depend on a series of conditions.

Source: JEB Commerce

How to Easily Rank for Big Search Terms in Google

This strategy is not going after low-hanging fruit. It is about using the search interface in a smart way. 

Source: Adam Riemer

Customer Loyalty Driven by API-Based SaaS, Cashback, Incentives

Customer loyalty is every business’s most coveted goal. You are 3.5 times more likely to sell to an existing customer (than a new one) and loyal customers typically spend 33% more money than new ones.

Source: AM Navigator

Looking for Loyalty? RetailMeNot Has Three Affiliate Strategies to Help

Three affiliate strategies that help build customer loyalty.

Source: Impact

Nine Tips for Creating SEO-Friendly Content

Search-friendly content can help boost traffic, engagement, conversions, and sales. However, the nitty-gritty of search engine optimization (SEO) can often be tough to figure out.

Source: Marketing Profs

Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn’t Always Match

Attribution isn’t always easily understood, perhaps because many times the data in multiple platforms do not match.

Source: Media Post

If you have an affiliate industry story to share, let us know!