Affiliate Marketing Industry News Roundup 6-9-2020

Guest Post: Hire the Right Affiliate Manager For Your Brand

“This article is going to go through creating the affiliate manager avatar and three good options you have to put The right affiliate manager in place.”

Advertisers & Publishers Step Up to Give Back During COVID-19

“At CJ Affiliate, we are proud of the advertisers and publishers in our network that have stepped up to give back to their communities and the world. If you’re looking to partner with a company that is doing some good, search by advertiser or publisher name in your CJ Account Manager and join their affiliate program, extend an offer, or reach out today!”

Affiliate Summit Goes Remote for the First Time

“Affiliate Summit Europe 2020: Remote is taking place from June 30 to July 2 and it will be completely digital.

Speakers at Affiliate Summit Europe: REMOTE will be sharing how they’ve survived and thrived during the COVID-19 crisis, as well as the strategies that they’re implementing to navigate tomorrow. But the content goes way deeper than that like at any Affiliate Summit.

There will be sessions, keynotes, roundtables, meetups, drop-in clinics, virtual matchmaking, and, of course, plenty of networking.”

Introducing AvantLink’s New “Product Link” Ad Tool

“While logged into Arches, discover merchants that carry the products you love to promote!

Product Link empowers affiliates to quickly find merchants that carry specific products and produce ready-to-use tracking links. Choose the best merchant to send your traffic to by comparing sale price, discounts, and commission rates. You can also filter results by the merchant, brand, product name, or SKU.”

Awin and ShareASale Support the Fight Against Racial Injustice

“We’re listening to those who have endured hardships for prolonged periods of time and are praising those who speak up against racism, inequality, injustice and police brutality towards the Black community.

In response to the recent murders of George Floyd, David McAtee, Tony McDade, Breonna Taylor, Ahmaud Arbery and all black lives lost due to police brutality and racial injustice, Awin and ShareASale join you in this fight against racism and we will actively support causes that bring justice for black lives.”

Affiliate Marketing Drives Higher ROI for Online Retailers

“Retailers are looking to increase sales without sacrificing profits in a ‘race to the bottom’ price war with their competitors. Brands don’t want to appear too promotional or rely solely on discounts to drive customers to their site. So how can you grow your affiliate program and drive higher ROI for online retailers?

JEBCommerce worked with a retail client to help them do just that, our goal was simple, maintain a strong ROI to justify the spend for the affiliate channel.

Here are 3 of the strategies used to meet company goals.”