Affiliate Roundup: AI-Powered Growth, Retail Media Expansion, Embedded Checkout Innovation, & More

This week in FMTC’s Affiliate Roundup: Affinity acquires Affilizz to expand AI-powered affiliate monetization globally, Google and Criteo partner to unlock retail media opportunities across major ecommerce platforms, and CJ teams up with Firmly to offer embedded checkout solutions for publishers—reshaping how affiliates monetize and streamline consumer purchases.

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• Affinity acquires Affilizz to boost AI-powered affiliate monetization globally.

• Join Emmet Gibney in conversation with Dustin Howes to learn how to recruit and activate high-quality affiliates for scalable growth.

• Google-Criteo deal unlocks retail media across ecommerce giants like Best Buy, Costco, and Target.

• PartnerMatrix launches Telegram affiliate tracking to expose previously hidden revenue streams.

• IAB Europe unveils AI-publisher compensation framework to ensure fairness amid rising content automation.

• Google unveils Agent Payments Protocol to enable agent-driven purchases across AI platforms, merchants, and payment systems.

• CJ and Firmly join forces to provide embedded checkout for publishers.