Affiliate Roundup: Google Chrome Adds AI Store Reviews, AI Referrals Surge, Holiday Growth Predicted, & More

This week in FMTC’s Affiliate Roundup: Google Chrome now shows AI-generated store reviews to help U.S. shoppers assess retailers. AI referrals to top websites rose 357% year-over-year in June 2025. Practical Ecommerce expects strong 2025 holiday growth driven by AI and faster delivery.

---

• Google Chrome now uses AI to show quick store review summaries on U.S. desktop, helping shoppers assess online retailers at a glance.

• Practical Ecommerce predicts strong 2025 holiday e-commerce growth driven by AI-assisted shopping, faster deliveries, cross-border sales, and rising consumer confidence.

• Affiverse explores how affiliate partnerships can be made “bulletproof” by prioritizing real-time, transaction-level data sharing, fostering deep trust through transparent metrics and relationship-building, and aligning on performance-focused, scalable strategies.

• Admitad partnered with Stape to offer improved server-side tracking for more accurate, privacy-compliant affiliate marketing.

• Geniuslink has launched “Geniuslink Express,” a mobile app that lets users quickly create geo-optimized, affiliate-ready links from their phones without logging in.

• AI referrals to top websites surged 357% year-over-year in June 2025, reaching 1.13 billion visits.

• The Performance Marketing Association (PMA) webinar highlights how integrating affiliate marketing into Marketing Mix Modeling improves attribution accuracy and reveals full-funnel value.