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Written by Josh Hutter
Originally published January 2023 • Updated March 2026
Choosing the right affiliate link can directly impact your revenue—but managing multiple link types manually is inefficient and error-prone. That’s where FMTCURL comes in.
FMTCURL is designed to automatically select the best available monetized link for each deal, helping publishers streamline affiliate link management and maximize earnings without extra effort.
What Is FMTCURL?
FMTCURL is a dynamic link parameter that intelligently routes users to the most optimal affiliate link available within FMTC’s system. Instead of manually choosing between different link types, FMTCURL handles the decision automatically.
This ensures that every click has the highest possible chance of being monetized.
Types of Affiliate Links in FMTC
FMTC provides available URLs through the deal feed to ensure you have all the available links for each piece of content you receive. All the URLs will land on the same page but will be monetized differently.
- affiliate_url: Your affiliate tracking link that contains your own affiliate ID.
- freshreach_url: The merchant’s homepage URL monetized by FreshReach®. FreshReach® must be enabled, and an ID must be provided for this link. For more information about the program, visit our FreshReach® section to reach out to our sales team.
- [B-Y-O Sub-Affiliate]URL: A monetization link from a sub-affiliate provider you are working with directly and have set up in advance with FMTC.
- direct_link: Unmonetized non-affiliate link that lands on the page associated with the offer. It may be a homepage link or a deep link.
- fmtc_url: A dynamic, cascading system of the above links.
For more information on available API endpoints, please visit our API Documentation.
How the FMTCURL Cascade Works
FMTCURL uses a cascading logic system to determine which link to serve:
AffiliateURL
FMTC always promotes direct relationships and will provide the affiliate_url above any other link (if available). To provide the affiliate_url, FMTC must verify that a relationship exists between the affiliate and the merchant’s program, which is done through MerchantSync. Once MerchantSync confirms an approved status for the program, the fmtc_url will return the affiliate_url. If an affiliate_url is provided in the endpoint and FMTC cannot verify that a relationship exists, it will not provide the affiliate_url through the fmtc_url and will cascade further down the list.
FreshReachURL
FreshReach® is FMTC’s stop-gap solution to provide publishers with another method of monetization while you are waiting for your direct relationships to be approved. To access these links, you must first be approved into the FreshReach® program through FMTC. If a freshreach_url is provided, that means the program is a part of FreshReach®, and the URL can be utilized. If no URL is provided, the program is not a part of FreshReach® and will cascade further down the list.
[B-Y-O Sub-Affiliate]URL
FMTC provides additional monetization methods for affiliates, allowing you to bring your own sub-affiliate network to FMTC and integrate those links into your FMTC feed. Once integrated, you will receive these links through your FMTC feed as you would any of our other links. You can reach out to our sales team for more information.
DirectURL
The direct non-monetized link that isn’t associated with the affiliate. This is the link that will be provided when no other link is available to use. It allows you to promote the item even though there is no commission tied to it.
FMTCURL
The fmtc_url can change between any API call you make, depending on what information has changed behind the scenes. For example, if a program is not a part of FreshReach® and a direct relationship has not been established yet, a direct link will be provided. If FMTC adds the program to FreshReach®, the next time you make the call, the fmtc_url will upgrade to the freshreach_url. Finally, once you establish your relationship with the program, it will upgrade again to the affiliate_url. This lets you know that the links you are using will always be correct and up to date. You can focus on your direct relationships without worrying whether the link is correct.
Stop worrying about broken or outdated affiliate links
With FMTCURL’s dynamic link cascading, your links automatically upgrade as better monetization options become available—helping you capture more revenue over time.
👉 Get started with FMTC’s API by becoming a publisher: https://www.fmtc.co/get-started/
As always, our team is ready to help you! If you have any questions or concerns, feel free to contact your account manager or email us at [email protected]. Curious about other FMTC technologies? Find more information on FMTC’s tools in Tech Corner: