Ouidad offers award winning products made exclusively for curly hair. Whether yours are wavy curls, loose curls, tight curls, or coily, Ouidad – the original curl expert – knows exactly what your curls need.
Your curls have big plans. Whether you want to wear them up or down, long or short, voluminous or sleek, we’re here with tips, tricks, inspiration, and tutorials for every kind of curl. We’re committed to letting curls be curls. We believe that curls are beautiful, brilliant, and brave.
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Let curls be curls
No two curls are the same, and we understand that each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified four different curl types – Wavy Curls, Loose Curls, Tight Curls, and Coily – and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.
The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.
Curls of wisdom
Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.
Decades of curls
In 1984, Ouidad opened her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer.