Affiliate Commentary
Cyber Week and the Stat I Struggle to Accept
December 6, 2023
October 29, 2026
MyHeritage is a global discovery platform centered around the MyHeritage DNA kit, an at-home genetic test that reveals detailed ethnic origins and connects users with biological relatives worldwide. Driven by holiday gifting, Q4 is the platform’s peak season, generating its largest sales volume of the year. Beyond DNA testing, users can integrate their genetic matches with billions of historical records to build extensive family trees, while innovative AI tools—like photo colorization and animation—bring their ancestral past to life.
Why MyHeritage?
Partner with MyHeritage—the premier global destination for DNA testing and family history—and help your audience discover their roots while boosting your revenue! Trusted by tens of millions of users worldwide, their platform seamlessly combines cutting-edge DNA testing with an intuitive family tree builder and billions of historical records. They offer our affiliates highly competitive commissions, exceptional conversion rates, and localized marketing assets to ensure success across global markets. Join their program today to promote a meaningful, life-enriching product backed by simple setup, seamless tracking, and dedicated affiliate support.
The company is most proud of its power to change lives by uniting families and preserving human history across the globe. Through advanced genetic matching and pro bono initiatives, it has helped reunite thousands of adopted individuals with their birth families and connected relatives across continents who otherwise would have remained lost to each other. The company takes immense pride in continually innovating, from pioneering AI tools that bring family photos to life to making DNA testing more accessible than ever with its lowest-ever prices, all while maintaining the strict privacy and security standards that have earned the trust of more than 100 million users worldwide.
Affiliate Program Details
- DNA Kits: Promote MyHeritage DNA kits, which help customers discover their ethnic origins, find new relatives, and learn more about their family history.
- Complete Plan Free Trial: Introduce customers to MyHeritage’s Complete plan with a free trial, providing access to family history research tools, historical records, and family tree features.
- Two Core Conversion Opportunities: Affiliates can promote both a physical DNA product and a subscription-based genealogy service, giving them multiple ways to connect with relevant audiences.
- Broad Audience Appeal: Products are relevant to consumers interested in genealogy, ancestry, DNA testing, family history, and discovering relatives.
- Content Flexibility: Affiliates can feature MyHeritage in gift guides, DNA and ancestry comparisons, genealogy resources, family history content, and educational articles.
- Year-Round Promotion: DNA discovery and family history offer evergreen content opportunities, with additional relevance around holidays, family gatherings, and gift-giving occasions.
Learn More and Join Affiliate Program
Discover Your Past. Connect With Your Family.
MyHeritage’s competitive advantage starts with its highly competitive pricing. The company currently offers the MyHeritage DNA kit at its lowest price ever, discounting the standard $89 kit to as low as $19.90. This low price point creates an accessible entry for customers and helps drive strong conversion rates for affiliate partners.
Beyond pricing, MyHeritage’s core advantage is its extensive international reach and localization, operating in more than 40 languages. This global footprint gives users access to unique DNA matches, including matches from users who have transferred their raw data from other providers, significantly increasing the chances of connecting with relatives abroad.
MyHeritage also integrates genetic results with advanced matching technologies, such as Smart Matching and Record Detective, which cross-reference user data against millions of family trees and nearly 40 billion international historical records. Finally, MyHeritage maintains a strict commitment to privacy, ensuring genetic data is securely encrypted and never sold or licensed to third parties.