FMTC Featured Merchant: DTLR

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DTLR strives to be the premier urban fashion retailer by fusing the best of fashion and music into a high energy shopping experience.

The program is a great way to earn commissions on everything from designer sneakers, apparel, accessories, & more!


DTLR is an acronym for Dare To Live Right that was created as the mission of our community outreach efforts.

The mission is to create an environment of inclusion to all that want to make a difference in the communities we serve.

DTLR will work collectively to engage and create programs that are designed to uplift and revitalize our minority communities.

As we move forward and strive to make long lasting, systemic changes to the inequalities that affect our communities, the Dare To Live Right movement will continue to be centered around the 5 pillars of community, voting, education, health and activism.

We are committed to continuously show up in a meaningful way for our employees, customers, and communities we serve.

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What Matters

Our motto – Dare to: Help, Unite, Learn, Love, Think, Speak Up, Give.

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