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FMTC Deals API Guide: How to Access Affiliate Deals

Tech Corner
March 27, 2026
By FMTC Content Team
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Originally published in 2021, updated in 2026

The FMTC Deals API is the core endpoint for accessing normalized affiliate deals across thousands of merchants and networks. Whether you’re building a coupon site, cashback platform, or content-driven shopping experience, the Deals API provides a scalable way to retrieve accurate, up-to-date offers.

In this guide, we’ll walk through how the Deals API works, key parameters, and best practices for integrating it into your platform.

What is the FMTC Deals API?

The Deals API allows developers to programmatically access a consolidated feed of affiliate deals, including coupons, promotions, and special offers.

Instead of pulling data from multiple affiliate networks individually, FMTC aggregates and normalizes deal data into a single, consistent format, making it easier to:

  • Reduce integration complexity
  • Maintain clean and standardized data
  • Scale across merchants and networks

How the Deals API Works

The Deals API endpoint returns a structured feed of deals based on your query parameters. You can customize responses to match your platform’s needs by filtering results and controlling the data returned.

Typical workflow:

  1. Make a request to the Deals endpoint
  2. Apply filters such as merchant, category, or date range
  3. Receive normalized deal data in response
  4. Store or display deals within your application

This flexibility allows you to power dynamic deal pages, search functionality, and automated updates.

Deals API Endpoint

A basic Deals API call will look like this: 

Key Parameters and Filters

The Deals API supports a variety of parameters to refine your results. While exact implementations may vary, common filters include:

  • merchantids – Retrieve deals for specific brandsm all of your selected merchants.
  • categoryids – Filter by vertical (e.g., fashion, electronics)
  • dealtypeids – Filter by Deal Types, i.e. coupons, sales, free shipping, etc.
  • sincedate – Download deals created or modified since this date.
  • country: Filter the deals by country.
  • networkid – Returns only deals from a particular network

View the full list of Deal Feed Parameters here.

Types of Affiliate Links in the FMTC Deal Feed

There are six types of links provided by in the Deals API. Depending on your access, you might not see all these links: 

  • AffiliateURL: This is an affiliate link containing your own affiliate ID that is used to go to the merchant’s landing page and set the appropriate network cookie. In order to generate these links, you need to input your affiliate ID in our dashboard under Manage Program Platform IDs.
  • DirectURL: This is the direct, unmonetized non-affiliate link that lands on the page associated with the offer. It may be a homepage link or a deep link. 
  • FMTCURL: This URL goes to FMTC. FMTC will then determine the best link and send the users that direction. FMTC will prioritize the links in the following order depending on your relationship status with the merchant: the AffiliateURL, the SubaffiliateURL, and then the DirectURL. 
  • FreshreachURL: A link using FMTC’s FreshReach® sub-affiliate program. It will appear if both the merchant and your account are FreshReach® enabled.
  • SkimlinksURL: This is a link through Skimlinks. It will only appear if your account has Skimlinks enabled.
  • SubaffiliateURL: Link that lands on the page associated with the offer and is monetized by a sub-affiliate network. 

Common Use Cases for the Deals API

The FMTC Deals API powers a wide range of affiliate and commerce experiences:

  • Coupons & Deal Websites: Display up-to-date offers across multiple merchants with minimal manual updates.
  • Cashback & Loyalty Platforms: Integrate deal data alongside cashback offers to enhance conversion rates.
  • Content Publishers: Embed relevant deals within blog posts, buying guides, and product reviews.
  • Shopping & Comparison Tools: Enhance product listings with promotional offers to increase engagement.

How to Get Started

Getting started with the FMTC Deals API is straightforward:

  1. Subscribe to FMTC Deal Feed and obtain your API credentials from FMTC
  2. Review available parameters and filters
  3. Make your first request to the Deals endpoint
  4. Integrate and display results in your application

Get Started with FMTC

Ready to power your platform with high-quality affiliate deals?

FMTC makes it easy to access normalized, up-to-date deal data from thousands of merchants—all through a single API.

👉 Start building with the FMTC Deals API today https://www.fmtc.co/get-started/

Need more detailed information about getDeals? Our full API documentation can be found here. 

Still have questions? Our team is here to help! Reach out on our Contact Form or email [email protected]. If you’d like to do some more reading, check out these articles:

– Matthew Bowker

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