FMTC News
How These 8 Merchants Are Adapting During COVID-19
June 3, 2020
November 11, 2022
This week in FMTC’s Affiliate Roundup: A disappointing end of 2023 for digital ad spend as it misses projected levels. One such example is Dotdash Meredith, which has suffered from slow traffic since the merger of the two media giants. Read these articles and more on this week’s roundup!
Best Practices, Explainers and Predictions
How Bot Attacks can Damage your Affiliate Marketing
Three ways “bad bots” can affect your business.
Source: iLounge
M&A, New Entrants and Raises
Dotdash Meredith Merger Marred By Weak Traffic And A Pullback In Ad Spend During Q3
The merger of Dotdash and Meredith was a victim of poor timing.
Source: Ad Exchanger
‘Forbes’ Is Close To Sale To Investor Consortium: Report
Forbes CEO updates staff on potential acquisition.
Source: MediaPost
Travel app Hopper raises $96M from Capital One to double down on social commerce
The investment brings the total raised capital to $740 million.
Source: TechCrunch
Case Studies, Profiles and Awards
Cashback, Coupons, and Codes: The Power of Retail Incentives
Infographic on e-commerce incentives.
Source: Wildfire
Performance Marketing Awards 2023: Entry Kit Ready For The Performance Industry’s Oscars
The entry kit for the 2023 awards is now available.
Source: PerformanceIN
Affiliate Adjacent
Malvertising Is Maturing, And So Must Our Industry
The evolution of malvertising.
Source: Ad Exchanger
Twitter growth prospects flatten, but few are spared from pummeling digital downturn
Digital ad spend hasn’t quite reached its projected level.
Source: Marketing Dive