Newest PMA Release – Performance Marketing Glossary Update

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The Performance Marketing Association has released a revised version of one of their most downloaded resources – the Performance Marketing Glossary. This was completed by the Industry Advancement Council, chaired by Choots Humphries, the co-founder of LinkConnector.

The 2019 update consists of 250+ terms, acronyms, and abbreviations used in affiliate marketing. Examples of new terms and definitions include:

  • Coupon Attribution
  • Cross-Device Tracking
  • General Data Protection Regulation (GDPR)
  • Intelligent Tracking Prevention (ITP)
  • Parallel Tracking

The updated glossary is now available for anyone to download:

Performance Marketing Glossary

Read the full PMA post here!