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The Performance Marketing Association has released a revised version of one of their most downloaded resources – the Performance Marketing Glossary. This was completed by the Industry Advancement Council, chaired by Choots Humphries, the co-founder of LinkConnector.
The 2019 update consists of 250+ terms, acronyms, and abbreviations used in affiliate marketing. Examples of new terms and definitions include:
- Coupon Attribution
- Cross-Device Tracking
- General Data Protection Regulation (GDPR)
- Intelligent Tracking Prevention (ITP)
- Parallel Tracking
The updated glossary is now available for anyone to download:
Read the full PMA post here!