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Subscription, Survey and More
Learn more about TripAdvisor’s foray into the subscription model. Also in this list: an interesting survey report on affiliate’s impact on publisher revenue. Stay up to date on affiliate marketing news with FMTC’s Affiliate Roundup.
Best Practices, Explainers, and Predictions
A Digiday survey of 126 publisher professionals showed that more than 60% earned at least some revenue from “commerce,” which roughly translates to affiliate. (Article behind paywall.)
A thoughtful guide on selecting a tracking platform.
An explanation of influencer marketing.
Insider is compiling a list of the leading affiliate marketing platforms — nominate your favorite today!
An affiliate marketing overview by industry veteran Sarah Bundy. (Free paywall.)
M&A, New Entrants and Features
Sights set on global leadership: digidip and Yieldkit together ignite new stage in Affiliate Marketing
European players digidip and Yieldkit merge.
Case Studies, Profiles, and Awards
A look into TripAdvisor Plus, a subscription model for the travel market.
Source: Hospitality Net
A profile of Red Ventures — in German! (But you can use Google Translate.)
Events, Webinars, and Podcasts
On the latest episode of Awin Talks: Global Head of Publisher Development Rick Leake talks trends.
Pixel tracking is getting less effective due to issues like browser tracker blocking, Apple’s changes, and the announced end of third-party cookies in Chrome. Now, Facebook and Google are pushing for server-side tracking. (Article behind paywall.)
If you have an affiliate industry story to share, let us know!