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Affiliate Networks, Shopify and More
Businesses using Shopify can integrate with major affiliate networks via the Shopify App Store. Keep up with the latest news and developments in the affiliate space with FMTC’s roundup!
Best Practices, Explainers and Predictions
Behind a freemium paywall. What’s worth noting: affiliate is the first strategy, but the author suggests replacing this with one’s own product. This may not be the best strategy because an affiliate will usually struggle to both create an audience and a product.
Rolling Stone — first music, then politics, now . . . affiliate marketing advice?
Source: Rolling Stone
M&A, New Entrants and Features
Comvest announces strategic investment in veteran agency Gen3 Marketing.
Most major networks, including Awin, Avantlink, CJ, impact, ShareASale now seem to be integrated in the Shopify App Store. This ease-of-integration may lead to many more merchants in the affiliate marketplace.
It’s helpful to remember that major platform claims about metrics, which justify advertising prices, may not be correct, as the settlement against Twitter reminds us. In contrast, the affiliate marketing channel leaves merchants aware and in control.
Whatever the financial terms of this deal, it’s another example of an affiliate-style partnership in our digital economy.
Source: Grocery Dive
If you have an affiliate industry story to share, let us know!