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Affiliate Links, Long Tail Content and More
Google on affiliate links, MarTech Record on long tail content, and Acceleration Partners on Taiwan’s affiliate marketing industry. These topics and more in this week’s Affiliate Roundup.
Best Practices, Explainers, and Predictions
The agency Acceleration Partners on affiliate marketing in Taiwan.
Source: Acceleration Partners
Commentary from Google’s John Mueller, who says the number of affiliate links on a site is “irrelevant.”
Source: SearchEngine Journal
M&A, New Entrants and Features
MarTech Record on long tail monetization platforms, including FYPM (what you think it stands for) and EMCEE.
Source: Martech Record
Case Studies, Profiles, and Awards
White-label reward platform Wildfire announces $15 million raise.
A profile on the Fetch Rewards platform, which is running a campaign called “Get Receipt Rich!”
Cart.com bills itself as an end-to-end ecommerce platform, though it does not appear to have affiliate tracking built in.
A call for nominations for PerformanceIN’s Top 50, recognizing outstanding individuals in the performance marketing industry.
Events, Webinars, and Podcasts
Podcast by eMarketer on what advertisers need to know about affiliate marketing.
The Affiliate Marketing Podcast – Exploring Affiliate Marketing in the Education Sector with Ory Weihs
Lee-Ann Johnstone’s Affiliate Insider podcast on affiliate marketing in the education sector.
Source: Affiliate Insider
If shopping stays entirely within the ecosystem of social media apps, then a potential traffic source will be lost to some affiliates, networks, and merchants.
Source: Marketing Dive
If you have an affiliate industry story to share, let us know!