Affiliate Roundup: Affiliate Links, Long Tail Content and More

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Affiliate Marketing News Roundup

Affiliate Links, Long Tail Content and More

Google on affiliate links, MarTech Record on long tail content, and Acceleration Partners on Taiwan’s affiliate marketing industry. These topics and more in this week’s Affiliate Roundup.

 

Best Practices, Explainers, and Predictions

APAC Spotlight: Affiliate Marketing in Taiwan

The agency Acceleration Partners on affiliate marketing in Taiwan.

Source: Acceleration Partners

 

Google: Lots of Affiliate Links OK if Content is Valuable

Commentary from Google’s John Mueller, who says the number of affiliate links on a site is “irrelevant.”

Source: SearchEngine Journal

 

M&A, New Entrants and Features

Platforms that serve the long tail are attracting attention.

MarTech Record on long tail monetization platforms, including FYPM (what you think it stands for) and EMCEE.

Source: Martech Record

 

Case Studies, Profiles, and Awards

Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding

White-label reward platform Wildfire announces $15 million raise.

Source: MediaPost

 

Fetch Rewards Platform Expands Reach, Debuts OOH Ads

A profile on the Fetch Rewards platform, which is running a campaign called “Get Receipt Rich!”

Source: MediaPost

 

E-commerce-as-a-service platform Cart.com picks up $98M to give brands scaling tools

Cart.com bills itself as an end-to-end ecommerce platform, though it does not appear to have affiliate tracking built in.

Source: TechCrunch

 

PerformanceIN Top 50: Nominate Your Industry Superstars

A call for nominations for PerformanceIN’s Top 50, recognizing outstanding individuals in the performance marketing industry.

Source: PerformanceIN

 

Events, Webinars, and Podcasts

The Ad Platform: What advertisers need to know about affiliate marketing

Podcast by eMarketer on what advertisers need to know about affiliate marketing.

Source: eMarketer

 

The Affiliate Marketing Podcast – Exploring Affiliate Marketing in the Education Sector with Ory Weihs

Lee-Ann Johnstone’s Affiliate Insider podcast on affiliate marketing in the education sector.

Source: Affiliate Insider

 

Affiliate Adjacent

Instagram tests ads in Shop tab, further building out e-commerce potential

If shopping stays entirely within the ecosystem of social media apps, then a potential traffic source will be lost to some affiliates, networks, and merchants.

Source: Marketing Dive

 

If you have an affiliate industry story to share, let us know!

 

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