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Blurred Lines and Big Moves
The space between merchants, affiliates, and consumers is getting smaller. This week’s roundup highlights big moves in social commerce that may impact your affiliate marketing strategy. Stay up to date on the latest news.
Best Practices, Explainers, and Predictions
An argument for merging affiliate and influencers under the performance management team.
Affiliate is a big part of this trend.
Case Studies, Profiles, and Awards
Geniuslink reviews affiliate dashboard tool Affilimate.
An interesting ruling in favor of 1-800-Contacts, which took legal action against competitors (not affiliates) for infringing on its trademarks in paid search.
Verizon Media and TikTok also get into the retailer game.
In more social commerce news, consumers can now purchase from TikTok “mini-shops.”
This new integration further streamlines merchant and customer interaction.
YouTube boasts an impressive pool of monetized channels.
If you have an affiliate industry story to share, let us know!