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Affiliate Roundup: Acquisitions, New Feature Rollouts and More
This week, the affiliate marketing space is abuzz with news of notable acquisitions. Stay informed of the latest developments — and while you’re here, check out the best tips for new affiliate marketers.
M&A, New Entrants and Features
Impact announces educational content and certifications in affiliate. Partnerships Experience Academy (PXA) is an online academy where you can take free short courses, get certifications, and attend live instructor-led training modules to stay ahead of your competition.
Google is following in Bing’s footsteps just in time for peak shopping seasons. They’re rolling out new tools in the U.S. to link deal-seeking consumers with businesses looking to promote their products.
Affiliate management agency, Tinuiti, has acquired non-affiliate company Bliss Point Media. The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio.
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. Connexity, which previously acquired Skimlinks, is one of the largest independent ecommerce media platforms in the open web, serving more than 1,600 direct merchants, and 6,000 publishers.
Best Practices, Explainers, and Predictions
From the horse’s mouth: “Is it any good to hide store/affiliate links?” Here are two parameters affiliates might add to their outbound links.
Source: Acceleration Partners
Case Studies, Profiles, and Awards
In what may be a pivot, Button shares a success stat from their recent card linked offers launch. Button’s Personalized Card Linked Offers opened in May 2021 to a select group of retailers and new economy publishers.
Adam Weiss of Weiss Digital (weissdigitalconsulting.com) talks to Geniuslink about his experience in the affiliate marketing industry. He touches on the highlights of his career and offers sage advice for new affiliate marketers.
Events, Webinars, and Podcasts
PI LIVE London features the who’s who of the performance marketing industry. This year’s event will be taking place in person, bringing together the greatest minds in the industry for an event jam-packed with world-class content.
If you have an affiliate industry story to share, let us know!